H&M Fashion Against AIDS

So when I said I haven't found the rest of the campaign yet... it was because I didn't look very hard. haha.
Also wtf, Lou Doillon is in this?!

Here's some more info on the campaign, and the rest of the images:

H&M casts Josh Beech for this year’s Fashion Against Aids campaign. Celebrating their third season raising funds for fashion against aids, H&M is launching its first festival collection, with 25% of sales going to youth HIV/AIDS awareness projects. Offered through their Divided line, the limited range will encompass the festival experience with garments and accessories that even go as far as to include sleeping bags. As H&M’s head of design, Ann-Sofie Johansson explained, “For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection.” Ultimately, the funds raised will assist Designers Against Aids and the NGO, who is responsible for bringing H&M’s attention to Fashion Against Aids.

FYI, for any who are interested, the man-gladiator sandals that Josh is wearing in the second image were received on Thursday at the H&M at Eaton Centre. I witnessed them being taken out of one of the totes.







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